About the Designer

"I created the LuLuwrap for the empowered woman who loves playful expression, embraces change and feels free to express her individual style!" -

Hi I'm Linda Mason. It all started with a leopard scarf (who doesn’t love a leopard print) that I was trying to make work with an outfit. The scarf was too bulky, too long and too wide and every way I styled it didn’t look right. So, I decided to make some changes and repurpose it. I cut it and pinned it and retried it multiple times. It wasn’t until I added buttons and loops that I finally got the results I was looking for – a stylish, versatile scarf-wrap that can be worn multiple ways to enhance and update a woman’s wardrobe.

I launched the LuLuBdesign brand in 2015 and set out to find the perfect fabric, one that was light, luxurious and translucent enough to create an air of sensuality. Silk chiffon was the answer! I then took it a step further by creating the original art designs to have printed on the fabric. I made up some samples to wear and women were complimenting me on my creation and asking where I got it and I suddenly had customers.

I realize that women are looking for something different to wear to express themselves without having to spend a lot of money and to keep their clothing longer than one season. The LuLuwrap is a unique piece with effortless styling options that encourages you to express your individuality and have fun while doing it!

I've been asked many times how I decided on the name The LuLuwrap. A "LuLu" is something that’s remarkable or wonderful. It also happens to be by nickname.

Be present, be playful, be divine