Linda's Story

"I created the LuLuwrap for the modern, empowered woman who loves playful expression, embraces change and feels free to express your individual style!" 

Ever since I was a little girl, clothing has been my way of expressing myself. How we dress is one of our most dynamic forms of self-expression, and that's why I created the LuLuwrap. As a lover of style and fashion, I wanted to change the way women think about dressing and created an innovative scarf and poncho wrap that can be styled multiple ways. I believe women are looking for something different to wear to express themselves, something beautiful to wrap up in, and something playful that reflects their mood. The LuLuwrap is for the woman who can transform a simple outfit with a single whoosh of fabric, a dramatic color or an unexpected design piece, and who loves a casual lifestyle, where silk and jeans are a modern expression of elegance and ease.

I’m passionate about color, fabric, and clothing and wanted to take the LuLuwrap a step further. So, I began by creating the original artwork designs to be printed on to silk chiffon. My inspiration is the rich and vibrant color palettes seen in nature, the cosmos, and the different cultures of our world. Art meets fashion when you wrap up in the LuLuwrap. 

I want the LuLuwrap collection to connect with women, to make them feel beautiful, and imbue them with a sense of individuality, and playfulness, and most of all, to create a feeling of joy and wonder when a woman puts one on.

Be present, be playful, be divine