Linda's Story

"I created the LuLuwrap for you, the empowered woman who loves playful expression, embraces change and feels free to express your individual style!" -

Hi, I'm Linda Mason. I launched LuLuBdesign in 2016 with the LuLuwrap and set out to change the way women think about dressing. I understand the needs and desires of modern women because they’re my needs too. You're looking for something different to wear, something beautiful to wrap up in, and something fun in which to express yourself.

It all started with a leopard scarf (who doesn’t love a leopard print) that I was trying to make work with an outfit. The scarf was too bulky, too long and too wide and every way I styled it didn’t look right. So, I decided to make some changes and repurpose it. I cut it and pinned it and retried it multiple times and It wasn’t until I added buttons and loops that I finally got the results I was looking for. 

My passion for travel, comfort and effortless glamour are the key concepts behind our collections. I love versatile, easy-to-wear, season-less clothing that can take you from day to evening without sacrificing elegance or sensuality. 

I've been asked many times how I decided on the name LuLuBdesign and The LuLuwrap. A "LuLu" is something that’s remarkable or wonderful. It also happens to be by nickname.

Be present, be playful, be divine