About the Designer

"I created the LuLuwrap for the empowered woman who loves playful expression, embraces change and feels free to express her individual style!" -

Hi I'm Linda Mason. It all started with a leopard scarf (who doesn’t love a leopard print) that I was trying to make work with an outfit. The scarf was too bulky, too long and too wide and every way I styled it didn’t look right. So, I decided to make some changes and repurpose it. I cut it and pinned it and retried it multiple times. It wasn’t until I added buttons and loops that I finally got the results I was looking for.

I launched LuLuBdesign in 2015 with the LuLuwrap and set out to change the way women think about dressing. I understand the needs and desires of modern women because they’re my needs too. Women are looking for something different to wear to express themselves.

My passion for travel and effortless glamour is the key concept of the collection. The LuLuwrap is versatile and easy-to-wear all year round and it can take you from day to evening without sacrificing elegance or sensuality. 

Silk takes center stage in the collection that is enhanced by our unique fabric designs in colorful florals, paisley, graphics and symbols. These prints are the result of our ongoing design research that embraces innovation and inspiration.

I've been asked many times how I decided on the name The LuLuwrap. A "LuLu" is something that’s remarkable or wonderful. It also happens to be by nickname.

Be present, be playful, be divine