When did the transition of Thanksgiving weekend from a cozy family get-together to a full-on shopping extravaganza happen? Every year I’m taken by surprise at how we got here so quickly. I look back and it feels like just last week I was debating on whether to actually do New Year resolutions!
Now LuLuBdesign is part of the madness and I realized I wasn’t sure when and how it all started. So here’s a bit of shopping history.
Black Friday was associated with the 1869 financial crisis. The story goes that two scheming Wall Street types bought up a lot of gold, hoping to drive up the price so they could sell at a huge profit. Well, karma thought otherwise, the gold market collapsed, taking the stock market with it and unfortunately bankrupting millions.
Black Friday kept its negative connotation as business owners were having problems getting their workers to come in the Friday after Thanksgiving. They took their complaints, that it affected productivity and hurt the economy, to President Roosevelt and in 1939 he caved to pressure from the Nat’l Retail Dry Goods Assoc. and moved Thanksgiving a week earlier to extend the holiday shopping season.
They say Philadelphia police actually came up with the ominous nickname Black Friday in the 1960’s. They dreaded the throngs of people that came into downtown for the Army-Navy football game, and the pre-holiday shopping discounts, all of which created huge traffic problems and overwhelmed retailers. The stores tried to shake off the negative name and called it “Big Friday,” but the rebranding didn’t stick.
Actually, Black Friday didn’t take on its current meaning as America’s most popular holiday shopping day until the 1980s. as the phrase became more widespread, representing the point in the year when retailers begin to turn a profit - going from being "in the red" to being "in the black".
Cyber Monday was born in 2005, when retailers began to notice that many shoppers were doing their shopping online the Monday after Thanksgiving weekend. Finally, the "shopping holiday extravaganza” was complete with American Express creating Small Business Saturday in 2010, designed to help small business owners compete with the big box retail stores and encourage shoppers to buy local.
So in keeping with the "holiday extravaganza" spirit, LuLuBdesign is offering our fabulous customers 15% off our LuLuwraps November 22 through Nov 27.
Be present, be playful, be divine